Alimony Ale

Alimony Ale was first brewed in 1987, inspired by a customer's divorce. It has gained a reputation as one of the most eccentric brews, from reports in the Wall Street Journal and Newsweek. No longer one of the bitterest beers in America, just one of the best. I provided creative direction, art direction, and design. It went through several iterations, starting with a label for a 22-ounce bottle. Projects included branding, packaging, advertising, promotional and collateral.