For more than 40 years the Fremont Freewheelers Bicycle Club has hosted the Primavera Century Ride that takes place in parts of the East Bay, near San Francisco California. I created a brand identity, designed, illustrated and produced the jersey, poster, ads, t-shirts, arm warmers, socks, patch, and other promotional items for five years, starting in 2012. This is the design for 2016.
