Primavera Century Ride

For more than 40 years the Fremont Freewheelers Bicycle Club has hosted the Primavera Century Ride that takes place in parts of the East Bay, near San Francisco California. I created a brand identity, designed, illustrated and produced the jersey, poster, ads, t-shirts, arm warmers, socks, patch, and other promotional items for five years, starting in 2012. This is the design for 2016.