Tasmanian Devil Ale

Tasmanian Devil Ale was first brewed in 1988. Good for drinkin' 'n dogbites became it's quirky tagline. I provided creative direction, art direction, design and illustration. It went through several iterations, starting with a label for a 22-ounce bottle. Projects included branding, packaging, advertising, promotional and a hand-painted mural inside the brewpub.